These characters didn’t just dress well—they set the tone for an entire era. From daily fashion at home to wedding trends and even our mirror-daydreams, their influence was everywhere
From Komolika’s bold bindis to Maya Sarabhai’s refined silks, Indian television gave us style moments we still remember. Here’s a throwback to the icons who subtly shaped our wardrobes. (Still from Kasautii Zindagii Kay)
When we think of iconic fashion, it’s usually Bollywood red carpets or celebrity appearances that come to mind. But Indian television—complete with its endless family sagas and dramatic plots—quietly gave us some of the most unforgettable style references.
These weren’t just characters in costumes; they became cultural markers. From everyday wardrobes at home to bridal looks, they influenced how viewers dressed and even how we imagined ourselves in the mirror. As TV continues to evolve, these timeless icons remind us that screen fashion can define eras.
1. Komolika (Kasautii Zindagii Kay)
Komolika wasn’t simply watched—she was experienced. Her dramatic bindis, bold blouses, statement saris, and unforgettable theme music redefined the on-screen vamp.
Her style was equal parts Y2K glam and desi drama, making the bindi a weapon of choice. To this day, her aesthetic pops up in memes, runway looks, and costume inspirations.
2. Maya Sarabhai (Sarabhai vs Sarabhai)
Maya Sarabhai embodied wit and elegance in equal measure. With her silk saris, neat hairdos, and understated jewellery, she gave audiences a glimpse of high-society sophistication—stylish but never excessive.
If “quiet luxury” had an Indian face long before it became a global trend, it was undoubtedly Maya.
3. Mahi (Mahi Way)
Mahi was a trailblazer before body positivity had a hashtag. Her style wasn’t about couture labels—it was about relatability. Kurtis with jeans, floral prints, oversized bags, and sneakers made her look accessible and real.
What made her fashion memorable was how it grew with her character—imperfect, funny, and unapologetically herself. For the first time, Indian TV gave a plus-size protagonist not just a story but a wardrobe that resonated.
4. Shagun Arora (Yeh Hai Mohabbatein)
If Komolika set the standard, Shagun carried the torch into the next decade. Known for her daring saris, sharp makeup, and glossy finishes, she perfected the art of power dressing with a sting.
Her wardrobe was more than just outfits—it was her armour, reflecting her polished yet menacing persona.
5. Zoya Farooqui (Qubool Hai)
Zoya brought boho-chic to Indian TV in a way that felt modern yet rooted. She mixed maxi dresses with shrugs, paired boots with kurtas, and threw scarves over jeans—always striking a balance between Western streetwear and desi aesthetics.
Her style was aspirational yet wearable, proving that fashion could evolve without losing cultural touchstones.